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We are the Holland Flower Alliance

An enterprising group of floricultural industry professionals dedicated to logistics innovation and sustainability.

The Holland Flower Alliance was founded in 2016 by Royal FloraHolland, Schiphol Cargo and KLM Cargo.

The powerful combination of these three market leaders has resulted in an extensive network connecting hundreds of flower logistic operatives worldwide. Our aim is to create a seamless global floral chain for growers, transporters and flower professionals all over the world, with the Netherlands as the international flower hub and Amsterdam as its home.

An ambitious objective, but one we are committed to achieving.

We intend to unite the flower supply chain with our mission of prolonging the lasting beauty of flowers.

Read more about what we do here.