We are the Holland Flower Alliance

An enterprising group of floricultural industry professionals dedicated to logistics innovation and sustainability.

Founded in 2016 by Royal FloraHolland, Amsterdam Airport Schiphol and KLM Cargo, the alliance activates an extensive network that connects hundreds of flower logistics operatives across the globe. Our aim is to create a seamless global floral chain for growers, transporters and flower professionals all over the world. And we will do it by uniting them with our vision to prolong the eternal beauty of flowers.

Read more about what we do

Become part of a colourful journey

Our objective is to inspire the flower industry to share innovations and promote excellence throughout the floral supply chain.

We aim to encourage communication and collaboration between suppliers, carriers and trade bodies. Our alliance enables parties to talk to one another, share valuable experiences and enhance the quality of flower transportation logistics.

For more information, please get in touch at elinevandenberg@royalfloraholland.com

Together, we prolong the eternal beauty of flowers.