Holland Flower Alliance member Bart Pouwels explains the goals of the alliance

Our objective is to inspire the flower industry to share innovations and promote excellence throughout the floral supply chain.

We aim to encourage communication and collaboration between suppliers, carriers and trade bodies. Our alliance enables parties to talk to one another, sharing valuable experiences to enhance the logistics of flower transportation.

For more information, please get in touch by sending an e-mail to: elinevandenberg [at] royalfloraholland.com