Holland Flower Alliance
Together, we prolong the eternal beauty of flowersTogether, we prolong the eternal beauty of flowers
All over the world, an inextricable link is drawn between flowers and the Netherlands. For generations, the country has been a leading grower, trader and transporter of this unique commodity.
Getting the most beautiful blooms from growers to people’s homes involves a considerable journey. Transporting flowers is a delicate process. The better they are handled, the longer they will maintain their beauty. The ideal situation is a supply chain that ensures reliable, sustainable and efficient transportation, one that keeps the flowers as fresh as possible.
That’s why KLM Cargo, Amsterdam Airport Schiphol and Royal FloraHolland joined hands in 2016. Together, we already have more than 100 years of valuable experience in trading and transporting flowers. With our partners, we aim to improve the quality of the entire floral supply chain to ensure that flowers remain fresh and beautiful, now and the future.



