Holland Flower AllianceProlonging the lasting beauty of flowers
The Holland Flower Alliance is an enterprising group of floricultural industry professionals dedicated to logistics innovation and sustainability. It was founded in 2016 by Royal FloraHolland, Schiphol Cargo and KLM Cargo.
Prolonging the lasting beauty of flowers
The Netherlands has a rich history in the growing and trading of flowers. All over the world, a link is drawn between Holland and flowers.
The transportation of flowers is a delicate process. The less often they are physically handled during their transportation, the longer they will maintain their beauty. The ideal situation is a stable logistics ‘cold chain’ that ensures quick and efficient transportation to keep the flowers as fresh as possible.
To move flowers and plants seamlessly from growers to wholesalers, Royal FloraHolland, Schiphol Cargo and KLM Cargo have initiated the Holland Flower Alliance – an ambitious group of floricultural logistics professionals, dedicated to the pursuit of innovation and sustainability in the floral supply chain.
The cut flower industry is flourishing, mainly on the back of an air freight industry that is instrumental in providing quick and efficient transportation of flowers. With process innovation and the smart use of data sharing, we seek to optimise and increase the speed and efficiency of the supply of freshly cut flowers.
Holland. Home of floral excellence.