Introducing … the Holland Flower Alliance

The Netherlands has a rich history in the growing and trading of flowers. All over the world, an inextricable link is drawn between Holland and flowers.

Getting the most beautiful flowers from growers to people’s homes involves a considerable journey. Many flowers, such as roses, now come from countries in South America and East Africa, where the climate and altitude are ideal for their growth all year round. While the Netherlands is still a strong centre for growing flowers and plants, over the past few decades we have become a hub for the transport of horticultural products from around the world.

Transporting flowers is a delicate process. The less often they are physically handled during their transportation, the longer they will maintain their beauty. The ideal situation is a stable logistics ‘cold chain’ that ensures quick and efficient transportation to keep the flowers as fresh as possible.

To move flowers and plants seamlessly from growers to wholesalers, Royal FloraHolland, Schiphol Cargo and KLM Cargo have initiated the Holland Flower Alliance – an ambitious group of floricultural logistics professionals, dedicated to the pursuit of innovation and sustainability in the floral supply chain.

We already have over 100 years of valuable experience in the trading, exporting and transporting of flowers. Together with our partners, we aim to coordinate and streamline the entire floral supply chain between grower and wholesaler, to ensure that flowers and plants handled by the Holland Flower Alliance are the best that consumers can buy.

Prolonging the lasting beauty of flowers

The cut flower industry is flourishing rapidly and widely, mainly on the back of an air freight industry that is instrumental in providing quick and efficient transportation of flowers. With process innovation and the smart use of data sharing, we seek to optimise and increase the speed and efficiency of the supply of freshly cut flowers.